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Archive for the ‘Music Business 101’ Category

Jim Jones’ Music Business 101 Ep. 4

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Vodpod videos no longer available.

Jim Jones 4th class on Music Business… check it out. You can catch the other episodes here.

Written by Vinny Kumar

July 15, 2010 at 10:06 am

Jim Jones – “Music Business 101”

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via OnSmash. So Jim Jones started teaching a “Music Business 101” class at Brooklyn High with special guests Yandi Smith, Steven Victor, and E1 President Alan Grunblatt. You can check out some of the clips of his lessons here. (They all seem to play at once, so you may want to pause them all first.)

Written by Vinny Kumar

July 8, 2010 at 9:42 am

The 360 Record Deal

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via Nahright. As an entertainment attorney, I see things like this… and I have mixed feelings. Are the record labels really bloodsuckers for taking what they should’ve taken in the first place? i.e. a portion of record sales, merchandising, publishing, touring, etc. Let’s face it, back in the day… they f*cked up. The record companies are pumping thousands and thousands (sometimes millions) of dollars into an artist to develop their brand… why is it so surprising that they’d ask for ancillary income derived from their investment? Not only is this now the standard for major record labels (WEA, SONY-BMG, Universal, EMI), but it is also trickling down to the independent production companies that develop these artists. Trust me, if you decide to start a record company and you want to sign artists, you’re probably going to want them signed to a 360 as well. With declining record sales, it seems like this is the only way for the majors to survive. Interestingly enough, I’m pushing a lot of people to go independent these days. It’s now a LOT easier for new or branded artists to independently market and distribute their music themselves. If record label owners are knowledgeable about the various income streams in the music industry, there is a lot of money to be made. Anyways, just my thoughts. Feel free to chime in. -Vinny

Written by Vinny Kumar

June 23, 2010 at 8:39 am

For Artists: How to Promote Music in the Digital Age

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Lately, I’ve been having discussions with several peers about how modern-day consumers are able to find out about new music. In fact, I just had this conversation with my buddy Amir Windom from Atlantic Records. It’s interesting because we are no longer “forced” to watch music videos on MTV, BET, VH1, etc. Instead, we are provided with music videos and streaming content on blogs, which most people only sample (maybe 15-20 seconds?). If they don’t like something, they move on. Back in the day, if we wanted to watch MTV/BET, we had to WAIT for the next video to come on. Now we log onto WorldStarHipHop or YouTube, and we watch whatever seems interesting to us for a few seconds. Also, most artists accept the fact that they have to give away a certain amount of free music in order to promote their upcoming albums. At any rate, there was an interesting panel with several major bloggers put on by the Future of Music Coalition and Words Beats. The panel included Meka from 2dopeboyz, Dallas Penn, FWMJ, Jason R. (from Okayplayer), etc. They address such topics as: 1) How an artist can succeed in a digital environment, 2) the Telecommunications Act of 1996, 3) Reading vs. Visuals, 4) Posting content from a blogger’s perspective, 5) Labels vs. Blogs (i.e. Cease & Desist letters). Check out Part 1 below… Part 2 after the break.

If I Ruled The Blogosphere Part I:

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Written by Vinny Kumar

April 23, 2010 at 1:29 am